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TOP DUBAI ACTIVITIES

Top Dubai Activities Privacy Policy

Last Updated of Top Dubai Activities Privacy Policy: August 17, 2026

Southern Premium Tours LLC (“we,” “us,” or “our”) operates TopDubaiActivities.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or purchase booking services for Dubai tours, excursions, and activities.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We collect information about you in a variety of ways when you interact with our Site or make reservations.

  • Personal Data: While booking a tour or contacting us, you voluntarily provide us with personally identifiable information. This includes your first and last name, billing address, email address, phone number, and specific coordination details such as your Dubai hotel pickup location, room number, or passport details where required by local UAE coast guard or aviation laws for specific activities.

  • Automated Inventory & Booking Data (Bókun API): When you browse or select tours, our platform utilizes the Bókun Marketplace API technology (a TripAdvisor company) to fetch real-time availability. When a booking is finalized, your name, contact numbers, and excursion preferences are securely processed through the Bókun platform to generate your digital entry vouchers and synchronize live seats with local operators.

  • Financial Data: Financial information related to your payment method (e.g., valid credit card number, card brand, expiration date, and CVV code) is collected exclusively when you complete checkouts. All financial data is processed natively and securely by our approved third-party US merchant payment gateways. We do not store, view, or retain full credit card numbers or raw CVV codes on our own web servers.

  • Derivative and Technical Data:  Our web servers automatically collect standard technical information when you access the Site. This includes your IP address, browser type, operating system, access times, the pages you viewed directly before and after accessing the Site, and your general geographic location.

2. How We Use Your Information

Having accurate information about you allows us to provide you with a smooth, efficient, and customized travel experience. Specifically, we use the information collected via the Site to:

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  • Create, manage, and execute your tour, excursion, and attraction bookings via our Bókun API framework.

  • Process secure USD checkout transactions and issue automated digital ticket vouchers.

  • Email you order confirmations, itinerary updates, and customer service alerts.

  • Coordinate directly with licensed third-party local tour operators in the UAE for your physical hotel pickups and activity check-ins.

  • Assist law enforcement, protect against credit card fraud, and secure our system against unlawful chargebacks.

Analyze site usage trends to improve website performance, layout, and loading speeds

3. Disclosure and Sharing of Your Information

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We only share information we have collected about you in specific operational situations:

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  • Bókun Management Software: Your reservation details are shared securely with Bókun (our booking management provider) strictly to automate calendar slots and reservation logging.

  • Third-Party Local Service Providers: We must share your name, phone number, hotel pickup location, and activity details with the local licensed tour operators, yacht captains, or safari guides who actually execute your activities in the United Arab Emirates. This sharing is strictly required to fulfill your purchase and ensure your safety.

  • Third-Party Payment Processors: Your financial data is securely transmitted directly to our US payment processors using industry-standard encryption to verify your funds, charge your account, and manage transaction security.

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal processes, to investigate potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable US or UAE law, rule, or regulation.

4. Cross-Border Data Transfers

.Because Southern Premium Tours LLC is a United States corporate entity marketing activities taking place in the United Arab Emirates using global cloud technology (including Bókun), your information will be transferred across international borders. By utilizing our Site and booking services, you expressly consent to the transfer, storage, and processing of your personal information across secure cloud servers located within the United States, Europe, and the UAE.

5. Security of Your Information

.We use administrative, technical, and physical security measures to help protect your personal information. When you enter sensitive financial information during our checkout process, that information is encrypted using secure socket layer technology (SSL) and sent directly to our merchant gateway. While we take every reasonable step to secure the personal information you transmit to us, please be aware that no security measures are perfect or completely impenetrable against determined cyber threats

6. Cookies and Tracking Technologies

We use cookies, tracking pixels, and other tracking technologies on the Site to help customize the platform, remember your cart items, and improve your user experience. Most web browsers are set to accept cookies by default. You can easily remove or reject cookies through your personal browser settings, but be aware that such action could affect the availability and functionality of our online checkout engine.

7. Children's Privacy

Our services are directed to adults who are authorized to purchase travel itineraries. We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal data from a child under age 13 without verifiable parental consent, we will delete that data from our files immediately.

8. Changes to This Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date at the very top of this document. Any changes or modifications will become effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each individual change

9. Contact Information and Governing Jurisdiction

This policy and all data handling protocols are governed exclusively by the laws of the State of North Carolina, United States of America. If you have questions or comments about this Privacy Policy, please contact at:

Southern Premium Tours LLC
Email: info@topdubaiactivities.com

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